ABOUT JESS TYSON

From the outside, I had built something that looked a lot like success. A thriving virtual assistant agency, a marriage, a home, two kids born during a pandemic… The picture-perfect view of what we’re told “success” look like. And by every external measure, things were going well.

But underneath all of it, I was suffering in silence. Exhausted in a way I couldn't explain. The anxiety. The perfectionism. The people-pleasing that never seemed to earn me the appreciation and grounding that I wanted. The meticulous systems—calendar alerts, lists upon lists upon lists, organized piles to review—which were the only things keeping everything from falling apart.

I thought I just needed to try harder. Manage better. Hold it together a little longer.

Then my son started showing signs that his brain might work differently. I went down the research rabbit hole the way only an ADHD brain can—completely, and obsessively, for weeks. I learned about all the ways ADHD can show up, especially in women, especially in the ones who managed to look fine on the outside.

And somewhere in that research, I had a revelation that changed my life forever:

Wait… This is me. This has always been me.

I was diagnosed with ADHD as an adult. And everything—every confusing, shameful, exhausting thing—finally made sense.

A woman with wavy light brown hair sitting on a green velvet sofa in a bright living room, smiling at the camera. She is wearing a white blouse with textured polka dots and dark blue jeans.

Getting diagnosed didn't fix everything overnight (as much as I would have loved that!).

There was grief—for the girl who struggled through school thinking she just wasn't smart enough. For the relationships that were harder than they needed to be. For all the years of working twice as hard just to appear half as capable.

There was rage—of imagining how different, and better, my life could have been if someone had told me this sooner. But it was also the beginning of something I hadn't been able to access before: genuine self-compassion. This was never my fault. I was simply brought up in a system that didn’t support my brain’s needs.

I started learning about my nervous system, and why I was always either wired and unable to stop, or completely frozen and unable to start. I found movement practices that actually regulated my brain rather than just exhausted my body. I paid attention to how I was fueling myself and how dramatically it affected my focus and my mood. I learned somatic tools that helped me feel safe in my own body for the first time.

Slowly, I stopped fighting my brain and started working with it.

And that changed everything.

Why I Coach

I became an ADHD coach through ADDCA—one of the most respected ADHD-specific coaching programs in the world—because I wanted to offer other late-diagnosed women what I had finally found for myself: a space where their brain was understood, not just managed. A sense of peace, and sometimes even contentment and gratitude.

My coaching is for the women who were diagnosed in their 30s or beyond. The entrepreneurs building something real while wondering why it all feels so hard. The moms holding everything together while quietly coming undone. The women who have been told they're too much, or not enough, for their entire lives.

I know her because I am her. And I know that what she needs isn't another productivity system.

She needs to understand her nervous system. Release the shame she's been carrying. And finally build a life that was made for her brain.

The Panic-Proof Coaching Approach

My approach is a little different from traditional ADHD coaching. That's intentional.

Most coaching focuses on strategies and systems. And of course, those are important. But for late-diagnosed women who have spent decades masking, overcompensating, and running on adrenaline, strategies alone rarely stick. Because the real issue isn't that you don't know what to do. It's that your nervous system has never felt safe enough to do it.

So we start there.

We work with your nervous system—learning to recognize your own activation patterns, building body-based regulation tools, and understanding why your brain does what it does. We bring in movement and nutrition not as wellness add-ons but as genuine neurological support for your ADHD brain. And we do the identity work—slowly releasing the shame and the stories that have accumulated over a lifetime of struggling in silence.

Only then do we build systems. Flexible, personalized, compassionate systems that are designed for how your brain actually works, not how you think it should.

Finally, we learn to live. Not just manage. Actually LIVE! I’m talking about living a life with ease, with joy, and with a whole lot less shame than you walked in with. Can you imagine?

We may still have tough days. ADHD doesn't disappear. But you won't be navigating it alone, and you won't be navigating it without understanding yourself anymore.

My Experience (aka: why should you trust me??)

I'm a certified ADHD coach through ADDCA (the ADD Coach Academy), one of the only ADHD-specific coaching certification programs in the world, and the only one credentialed by the International Coaching Federation (ICF). My training is grounded in evidence-based approaches to ADHD coaching, and I bring ongoing study of polyvagal theory, somatic experiencing, and the neuroscience of ADHD into everything I do.

I also have years of real-world experience supporting neurodivergent entrepreneurs through my virtual assistant agency, which means I understand both the business challenges and the deeply personal ones that come with running something while managing an ADHD brain.

Most importantly: I have lived this. And I'm still living it. Which means when you're in a session with me, you're not talking to someone who learned about ADHD from a textbook. You're talking to someone who gets it from the inside.

What About You?

If any part of your story felt reflected in mine—the diagnosis that came late, the exhaustion underneath the competence, the nagging question about whether things could ever actually feel easier—I'd love to talk.

A discovery call is free, low-pressure, and genuinely just a conversation. You don't have to have it figured out. You just have to be a little curious about what's possible.

You've spent long enough working against your brain. Let's start working with it, reaching your goals, and building a life you love.

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MY COACHING METHOD

  • A red, spiky starburst shape on a transparent background.

    EDUCATE

    It all starts by learning how your brain and body function so you can work with them, not against. We’ll uncover some meaningful, practical ways to improve your life immediately.

  • A blank beige shape with scalloped edges on a white background.

    SYSTEMATIZE

    Next, we’ll build personalized systems rooted in self-compassion, so you can move through life with more ease, clarity, and self-trust—without masking who you really are.

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    LIVE

    The last, but arguably most important step: we’ll continually refine what we’ve created so you can incorporate it into your new, sustainable, beautiful life that’s rooted in joy, not shame.


QUESTIONS? LET’S CHAT.

IS ADHD COACHING FOR YOU? BOOK A FREE CONSULTATION WITH ME.